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Showing posts with label Trades in the City Market Area. Show all posts
Showing posts with label Trades in the City Market Area. Show all posts

April 20, 2009

KR Market








Market Secrets.
All of us go to markets and supermarkets to buy products and services. But if you are in a highly competitive field of designing products, testing prototypes  and user interface for electronic gadgets in India's IT Capital - Benglur, you go to a traditional market to borrow ideas and learn tricks. 



My friend Vivek Dhage designs and tests proptypes of of new products, user interfaces and usability functions in gadgets like mobile phones that are made in Finland and China. When he pulled me along to the market to study patterns, I tagged along. And suddenly, I'm looking at the marketplace in a new light. 


It wasn't just the patterns in the marketplace that he was studying, it was the pattern around which we humans function. He pointed out methods honed over centuries in the madness known as the  market. Little tricks of the trade to trick our eyes into noticing things on sale and convert that interest into a transaction. Tricks and methods that Vwake and his colleagues will use, improve and use on the next generation of gadget interfaces and designs.   


Here's a simple and effective trick used in the City Market that has a fancy name: Contextual Innovation. He pointed out a big mound of coconuts on sale. In between the coconuts was a black mobile phone attracting eyeballs. You will be surprised how well it works in attracting attention to the mound among the tens of coconut mounds around us. By far, this is the most commonly used trick in the market these days. 


March 29, 2009

Mavalli Rama Rao Road






Don't let the pictures of cows and children fool you. This narrow road connecting SP Road and Avenue Road, lined with hardware stores supply some of the high-tech needs of India's technology capital - Benglur. The shops lining this street and this part of the market are an important lifeline to one of Benglur's largest employer - the small scale engineering industry. They provide regular and specialised raw materials (like special metals) and precision tools, for the best price, to industries spread across acres and acres of tin roofed work spaces, in places like Peenya to the North West and Jigani in the South. These small engineering firms are the foot soldiers for the precision engineering companies that make Benglur the capital of precision mechanical engineering of India. Like they say about Peenya - it manufactures nuts and bolts to ISRO's rockets and satellites, with help from Benglur's small industries who can meet their standards. And the raw materials. It's most probably sourced from these narrow gallis.

January 23, 2009

MMR Lane, Kalasipalaya ಕಲಾಸಿಪಾಳಯ


For the best deals in steel furniture, head for the this galli in Kalasipalayam filled with sheet metal workshops. Ask for Mariswamy Mutt., this lane is next to it, a short hop from the long distance bus stand.

June 24, 2008

May 29, 2008

A M Road, Kalasipalaya, ಕಲಾಸಿಪಾಳಯ


Syed Ibrahim. For 30 years he has been stitching away in front of the Sai Baba temple on AM Street.

May 22, 2008

March 5, 2008

Mysore Road

More pictures from City Market area: MGR kisses Dr Raj, Jatka Gaadi Stand, The Priest and the Snake, Shower stop for truckers & Girl - Off to school. Please use the search window on the top left corner to find out if Which Main? What Cross? has pictures from your area.


Like Bangalore Autodrivers I can only take you to places I like to go.

Photographs: By date

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